Operator-grade thinking on AI search visibility and AI-era transformation — for founders and executives who are now judged twice: once by an algorithm, once by a human.
- AI Search — outside the company
- Change — inside the company
100+
Clients advised
across my career
10yrs
At Google,
product & growth
3
Silicon Valley
exits
2
Continents:
Singapore & Sydney
Experience across
Adobe
BrightEdge
INSEAD
MIT
AI STRATEGY
“[Real reader quote — a senior operator on the AI Search track.]”
[Name] , [Role, Company]
“[Real reader quote — a founder on the diagnostics or a teardown.]”
[Name] , [Role, Company]
“[Real reader quote — an exec on the Change track.]”
[Name] , [Role, Company]
The thesis
Everything that matters is now judged twice.
Your company is discovered by machines — Google, ChatGPT, Gemini — before it is trusted by people. Your AI transformation is approved by dashboards before it is adopted by teams. Optimize only the Algo and you are seen but not chosen, deployed but not adopted. Optimize only the Ego and you are loved but not found, willing but not able.
Winning means engineering both layers deliberately — and in the right order. That sequencing question is what this publication is about.
The most common teardown finding: companies ranking beautifully for their own name — and absent from their category. Not invisible. Mis-aimed.
Latest essays
AI Search
Winning the Wrong Search
You rank #1 for your own name. Congratulations — those people had already found you. The category search is the one deciding whether you exist.
Change
The 20% Tax You Pay for Low Trust
We track technical debt carefully. Culture Debt — the compounding cost of low trust — is more expensive, and it never appears on a dashboard until it’s due.
Change
Stop Hiring 'Builders' into 'Maintenance' Cultures
Everyone wants a 0-to-1 killer. Put one into a low-trust organization and they don’t build — they leave, or worse, they stay.
AI Search
The Proof Layer: reviews are infrastructure now
Every answer engine reads the human trust signal before it names you. Why review systems have quietly become part of your distribution stack.
The diagnostics
Two assessments. Pick the one that fits your question.
Each is ten questions and three minutes. You get two scores, your position on the matrix, and the protocol for moving — whether or not we ever speak.
- Outside the company · Practice 01
Can customers find you in AI search?
For founders and marketers: measure whether machines can see you and humans confirm you.
- Start here — the assessment
Run the AI Visibility Diagnostic
10 questions → your ALGO & EGO scores, your zone, your recovery protocol.
Take it →
- Or read first — the map
The AI Visibility Map
The four positions in AI search, and how to move between them.
Explore →
- Inside the company · Practice 02
Can your org absorb the AI you're buying?
For leaders and operators: measure tech maturity against the trust that decides adoption.
- Start here — the assessment
Run the Culture Debt Calculator
10 questions → your tech & trust scores, your zone, your recovery protocol.
Take it →
- Or read first — the map
The Culture Debt Map
The four states of AI readiness, and the path to operational velocity.
Explore →
A note from Sudhir
I'm an ex-Google operator.
Two decades where algorithms meet organizations — a decade at Google APAC, senior search leadership at Adobe, head of search product at BrightEdge, and 100+ clients advised across my career. AlgoEgo is the framework that kept emerging from that work: every system that wins does so on two layers at once — the machine one and the human one.
I advise a small number of founders and executives each quarter — directly, not through a team. The essays here come from that work.
INSEAD Executive Master in Change (EMC) · MIT AI Strategy · Singapore → Sydney, 2027
Work with me
Every engagement starts the same way: a measured diagnosis, delivered before any commercial conversation. You keep it either way.
01 · The default
The Working Session
90 minutes on your situation — AI visibility, transformation, or both. You leave with the diagnosis and the sequence.
02 · Ongoing
Advisory
Monthly counsel to a founder or executive team. Direct access, no deck theatre.
03 · Embedded
Fractional CMO
For companies rebuilding the growth engine for the AI era. A small number of mandates where I own the outcome, not the workshop.
Grab a time on my calendar — no form, no filter.
Be judged well — twice.
One essay a week on winning the algorithm layer and the human layer — plus the “Named by AI” Checklist with your first issue. Free.