Blog
What I'm learning about AI search and customer trust
I’m Sudhir Sharma. I write about how algorithms find companies and how people decide to trust them. Every post comes from work I’ve done or searches I’ve run.
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How is AEO different from SEO?
SEO earns you a place in a list. AEO earns you a place in the answer. Google’s...
On how search work should be paid for
You can pay for the past, or pay for the judgment. The machine now does the activity....
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