Learn It · Algo
How can your team learn AI search?
I teach leadership and marketing teams how AI search works, so you can run it yourselves. I’m Sudhir Sharma: a decade inside Google, and an adjunct professor of digital marketing at the Singapore University of Social Sciences.
Plain English, your own company as the example, and no slides you won’t use.
Outcome
What will your team be able to do?
Run the panel
Ask the questions your buyers ask, across every engine, and record the answers.
Read the answer
See whether you’re named, whether it’s true, and which sources shaped it.
Fix the basics
Pages that answer in the first lines, clean entity and structured data, consistent facts.
Measure it
Track share of answers, position, accuracy and citations, month on month.
Formats
How is it taught?
ALGO
Leadership briefing
For the executive team
What AI search means for your company, and who should own it. [Length] · [Fee]
ALGO
Team workshop
For marketing and in-house teams
Hands-on, on your own company and competitors. [Length] · [Fee]
ALGO
Small cohort
For people who want depth
[First cohort: Q1 2027 pilot] · [Price in AUD] · waitlist open
[Open decision: leadership teams here, with business-owner courses on Hupik?]
Or have it done
Would you rather not do it yourself?
Then don’t. My team at Hupik, the AEO agency I founded, does the work on a retainer. Learning it is for teams who want to own it.
Waitlist
Want a place in the first cohort?
Join the waitlist. I’ll write when dates and prices are set. No newsletter unless you ask for it.