A note from Sudhir
I'm an ex-Google operator. I advise a small number of founders and executives each quarter — directly, not through a team.
Most of my career was spent close to how people find things — a decade at Google, senior search leadership at Adobe, and stretches across Silicon Valley and APAC. What I kept noticing was the same gap, again and again: organizations that are genuinely good at what they do, but quietly hard to find — or quietly hard to change — at the moment it matters.
AlgoEgo exists to close that gap. The premise is simple: everything is now judged twice — once by an algorithm, once by a human. Win one layer without the other and you stall. I work on both.
No retainers you can’t read, no dashboards between us. If we work together, you talk to me.
Sudhir Sharma
Advisor · ex-Google · ex-Adobe · INSEAD EMC
100+
Clients advised
10yrs
At Google
3
exits
2
Continents
Adobe
BrightEdge
INSEAD
MIT
AI STRATEGY
01 — Track record
Three things I bring into the room.
Most advisory help is one of these. The useful part is having all three in the same person — commercial scale, startup pragmatism, and a real understanding of how organizations change.
Silicon Valley · 3 exits
I've run the engine behind real exits
I drove the growth and operational engines behind three successful exits — P&L ownership, user acquisition, and cross-functional teams through the messy middle of scale.
Three exits
P&L + user acquisition
Teams of 20+ · C-suite accountable
Google · a decade
I've scaled products to hundreds of millions
Ten years leading Product Operations & Growth Strategy for Google APAC — aligning engineering in Mountain View with commercial goals across very different markets. Highly cross-functional, deeply matrixed.
Google APAC growth strategy
Eng ↔ commercial alignment
Product operations at scale
Change & psychology
I treat growth as a people problem first
An INSEAD Executive Master in Change, grounded in organizational psychology. I use systems psychodynamics to build high-trust, high-velocity teams — because the hardest part of growth is rarely the channel; it’s the organization around it.
INSEAD Master in Change
Systems psychodynamics
High-trust team building
02 — How I help
Three ways to work with me.
From a standing seat at your table to a one-off session that teaches your team to run it themselves. Every engagement starts with a free intro call — pricing is set per business, never a surprise.
01 · Advisory
Advisory & Fractional CMO
A senior operator at your table on the cadence you actually need — for founders and executives rebuilding growth for the AI era. Direct access, no account manager, no dashboards between us.
- Ongoing counsel or embedded fractional CMO
- AI search visibility & growth strategy
- Monthly cadence, direct access
For: founders & exec teams
02 · Change
new
Change Management
AI transformation fails at the human layer, not the technical one. Grounded in an INSEAD Executive Master in Change and systems psychodynamics, I help organizations adopt AI without breaking the culture around it.
- Culture Debt diagnosis & the trust bridge
- Adoption, not just deployment
- High-trust, high-velocity team building
For: leaders navigating AI adoption
03 · Training
Training & Workshops
Prefer to understand your own search presence? I’ll teach you — in plain English, no jargon. From a one-off Power Hour to a team workshop, so you can run it yourself without an agency on retainer.
- Power Hour — 60-min 1:1 intensive
- Small Business Starter — 4 guided sessions
- Team Workshop — half-day, your whole team
For: owners & teams who want to learn
The framework
Why "AlgoEgo."
The name is the whole thesis. Algo is the machine layer — search algorithms outside your company, AI systems inside it. Ego is the human layer — the trust and reputation that decide whether people believe what the machine surfaces, and whether your team adopts what leadership deploys. Every system that wins does so on both layers at once. My work is getting them right, in the right order.
The short version.
Now
Clients
Google · a decade
Product Operations & Growth Strategy, Google APAC.
Adobe
Senior search leadership.
BrightEdge
Head of search product.
Exits
Three, across Silicon Valley — P&L and growth ownership.
Education
INSEAD Executive Master in Change · MIT AI Strategy.
Let's talk.
A short conversation about where you’re being seen, chosen — or neither. You’ll leave with the diagnosis either way.