About
Who is Sudhir Sharma?
I’m Sudhir Sharma. I advise senior executives and leadership teams on AI search and customer trust: whether the algorithms name your company, and whether people trust it once they find you. I work with leadership teams across Australia, Asia, the US and Europe.
I spent a decade inside Google. I founded Hupik, an AEO agency, teach digital marketing at the Singapore University of Social Sciences, and hold an Executive Master in Change from INSEAD.
The story
Where did the two judges come from?
Google hired me as an SEO in 2016, the search company hiring for search. I stayed a decade, working on customer experience, product and growth at scale in APAC.
Part of that was crisis management for YouTube. Almost every grievance was about the algorithm. That’s where the two judges first met for me: a system deciding, and a person deciding whether they’d been heard.
In 2022 I wrote my INSEAD thesis on customer aggression. It isn’t random. It’s the direct result of a failed human interaction, where the customer doesn’t feel heard, acknowledged or held.
Most organisations manage the process, like time to resolve, and leave their agents without the psychological tools to manage the emotion in the conversation. My conclusion: stop just managing customers. Create a safe holding environment, for your customers and for your own agents.
AI is a process replacement mistaken for a human replacement. It has industrialised customer aggression.
Change is led by people, for people
Proof
Why listen to me?
A decade inside: customer experience, product and growth in APAC, and crisis management for YouTube.
Adobe
Built the SEO consulting practice for Adobe Marketing Cloud customers, from startups to the Fortune 100.
BrightEdge
Led SEO for brightedge.com: the SEO platform’s own SEO.
Movoto
Director of SEO and acquisition marketing.
Acquired
Three of my employers were acquired, by Alibaba, Adobe and OJO Labs.
Teaching
Adjunct Professor of Digital Marketing, Singapore University of Social Sciences.
Study
INSEAD, Executive Master in Change. MIT Professional Education, AI Strategy and Leadership. MS Computer Science, California State University, Chico. Computer Engineering, Kurukshetra University.
Seventeen years in search, and I still run the searches myself.
Case studies
What has the work actually moved?
Three stories, each told as the situation, what changed, and what moved. Companies I advise now stay unnamed.
YouTube
Crisis management at scale
Situation
[situation]
What changed
[what changed]
What moved
[what moved]
[After a Google confidentiality check]
02ALGO
Adobe Marketing Cloud
One client engagement
Situation
[situation]
What changed
[what changed]
What moved
[what moved]
[After a confidentiality check]
03ALGO
Movoto or brightedge.com
In-house SEO
Situation
[situation]
What changed
[what changed]
What moved
[what moved]
[After a confidentiality check]
Speaking
Where have I spoken?
2024
CyberPeace Dialogue, IIIT Delhi
Panel: user grievance redressal and trust-building in digital environments
2016
Content Marketing Conference, Las Vegas
Panel: content creation at scale
Share15
BrightEdge Share15
Talk: “Data Learning & Decision Making: Crawl, Walk & Run”
Speaking or a panel? Tell me the audience →
How I work
What is it like to work with me?
Evidence before opinions.
I run the searches before anyone talks strategy.
Practice, not slideware.
When I give a recommendation, it comes from doing the work. I’m hands-on and I use AI openly, every day.
By referral.
New work comes through people I’ve worked with. If someone sent you, tell me who.
The mark
About the logo
The mark is the thesis drawn small.
A square divided in four is the map every business sits on. Up one side, whether the algorithm can see you. Along the other, whether people trust you. Four positions, and you’re in one of them whether you know it or not.
The ring, top right, is the Algo. One shape, precise, in cobalt: an algorithm judges once and doesn’t argue. It sits in the top-right corner because that’s the position worth reaching — named by the machine, confirmed by people.
The two coral dots are the Ego: people. Plural, because trust is never one person’s verdict. Warm, because that’s the side of the ledger that feels something. They sit top left — found, and still deciding. The ring is where you want them to end up.
The two faint dots below are the positions nobody is looking at yet: loved but unfindable, or not found at all. Every business starts in one of them. The work is moving up and to the right.
Judged twice. One square. That’s the whole idea.
Book a consult
Which judge is the problem?
If you already know, book a consult. If you don’t, tell me what’s happening and I’ll help you work out which.