AI doesn’t remove the anger. It industrialises it.
SEO earns you a place in a list. AEO earns you a place in the answer. Google’s results page ranks pages and lets the customer compare. An answer engine does the comparing for them and names a shortlist, sometimes one company. What stays the same? The inputs overlap: a sound site, clear content, consistent facts. […]
What do your angry customers teach the algorithm?
SEO earns you a place in a list. AEO earns you a place in the answer. Google’s results page ranks pages and lets the customer compare. An answer engine does the comparing for them and names a shortlist, sometimes one company. What stays the same? The inputs overlap: a sound site, clear content, consistent facts. […]
Culture Debt
SEO earns you a place in a list. AEO earns you a place in the answer. Google’s results page ranks pages and lets the customer compare. An answer engine does the comparing for them and names a shortlist, sometimes one company. What stays the same? The inputs overlap: a sound site, clear content, consistent facts. […]