Blog
What I'm learning about AI search and customer trust
I’m Sudhir Sharma. I write about how algorithms find companies and how people decide to trust them. Every post comes from work I’ve done or searches I’ve run.
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AI doesn’t remove the anger. It industrialises it.
SEO earns you a place in a list. AEO earns you a place in the answer. Google’s...
It isn’t judging quality. It’s judging legibility.
SEO earns you a place in a list. AEO earns you a place in the answer. Google’s...
What do your angry customers teach the algorithm?
SEO earns you a place in a list. AEO earns you a place in the answer. Google’s...
How AI engines misrepresent organisations
SEO earns you a place in a list. AEO earns you a place in the answer. Google’s...
How is AEO different from SEO?
SEO earns you a place in a list. AEO earns you a place in the answer. Google’s...
Culture Debt
SEO earns you a place in a list. AEO earns you a place in the answer. Google’s...
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