Skip to main content
AlgoEgo
Menu
The Thesis
Essays
culturedebt
Talk with Sudhir →
Talk with Sudhir →
Ask ChatGPT or Gemini for the best options in your category — without using your brand name. Where do you appear?
*
Never tried it
Tried it — we don't appear
We appear occasionally or inaccurately
We're usually mentioned
We're consistently named, described accurately
Look at what actually brings people to you from search. What are they typing?
*
We don't know
Almost entirely our brand name
Mostly brand, some category terms
A healthy mix of brand and category
We win category searches we don't have to pay for
Could a machine reconstruct your business — what you do, for whom, where, at what price — purely from your website's structure?
*
Our site is a brochure
Basics exist, structure doesn't
Partial schema, inconsistent
Structured data on all key pages
Fully structured — we test how AI reads us
When a prospect has a real question in your domain, does your site contain the actual answer — or just claims about yourselves?
*
Marketing copy only
A thin FAQ
Some genuine answer content
A deliberate answer library
We're cited as the source by others
Do you track your visibility in AI answers the way you track rankings or traffic?
*
We don't track search at all
Rankings and traffic only
We've spot-checked AI answers once or twice
Regular manual checks
Systematic monitoring across engines
When someone checks you out — reviews, ratings, testimonials — what do they find, and how fresh is it?
*
Little to nothing
Sparse or stale
Decent volume, aging
Strong and reasonably fresh
Strong, fresh, and answered — visibly alive
Are people searching for you by name — and is that number growing?
*
No idea
Negligible
Some, but flat
Meaningful and growing
Brand search is a real acquisition channel
Outside your own properties, who vouches for you — press, analysts, directories, communities, partners?
*
Nobody yet
A few stale mentions
Occasional coverage
Regular third-party citations
Others reference us as the benchmark
Do the people behind the company exist publicly — founder and exec profiles, bylines, talks — or is the company faceless?
*
Faceless
Profiles exist, dormant
Occasional activity
Consistent, visible voices
Our people are known entities in the space
Pull up your website, LinkedIn, Google profile, and Crunchbase side by side. Is it obviously the same company, same claim, same numbers?
*
Never compared them
Visibly inconsistent
Roughly aligned, drifting
Consistent, reviewed occasionally
One canonical story, everywhere, maintained
See result →
